FAQ article · Public knowledge base
What is P2P political texting?
P2P political texting (peer-to-peer texting) is campaign SMS sent as a conversation: a person or assisted workflow texts a voter and can read the reply. Campaigns use it for voter outreach, volunteer asks, and GOTV — not only one-way blasts.
FAQ
In this article
Why campaigns ask for P2P
Peer-to-peer texting became the default phrase after ActBlue and others marketed “P2P texting for political campaigns.” Buyers mean: throughput plus a human-looking conversation, with replies that staff or volunteers can handle.
What you still need
P2P does not skip compliance. U.S. political programs still plan for 10DLC, Campaign Verify, opt-outs, and carrier filtering. FreeMessaging.ai supports P2P-style two-way political texting with a $0 platform fee.