Campaign objective
Remind identified supporters to vote, capture vote-plan status, and close remaining contacts through Election Day.
When to use it
Early vote windows, ballot-drop periods, and Election Day — after registration and the voter CRM are in place. GOTV should not wait until the last minute to start 10DLC.
Who to contact
Identified supporters and vote-universe segments the campaign is authorized to contact.
Typical workflow
- Send a clear voting reminder with date, method, and one next action.
- Capture voted / plan to vote / need info / already voted.
- Follow up remaining contacts as the window closes.
- Use WhyIVote only when extra candidate or issue information helps the voter complete a plan — not as a substitute for the vote ask.
What gets captured
- Vote-plan status
- Need-info flags
- Final opt-outs
Success measures
- Contacts reached in-window
- Plan-to-vote replies
- Remaining universe at close
Related use cases