Campaign objective
Introduce the candidate or campaign, start a two-way conversation, and identify support, questions, and follow-up needs.
When to use it
Early in the cycle, after a list is ready, or whenever the campaign needs incremental SMS reach without replacing an existing vendor.
Who to contact
Registered voters and campaign-authorized contacts in a defined geography or segment.
Typical workflow
- Send a concise introduction SMS with one clear next action.
- Receive replies in a shared inbox and classify supporter, undecided, question, or opt-out.
- Answer common questions from the campaign-approved knowledge base.
- Route voters who want more depth to a WhyIVote candidate profile when the program calls for it.
What gets captured
- Supporter status and issue interest
- Questions that need a staff follow-up
- Opt-outs and suppression
Success measures
- Delivery and reply rate
- Identified supporters
- Questions captured vs. unanswered
Related use cases